I am not more than any other human being, but my life has absolutely no business being conventional.
I am a strategist and an operator, a world traveller and explorer by heart, a friend and a loving partner, an athlete and a lifelong football fan, a reader and a writer, a foodie and a great cook.
I’ve worked across international corporations, industries and independent ventures, taking on challenges that rarely came with a ready-made playbook.
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I’ve never been particularly good at following a predefined path. I’ve hit rock bottom, started over, and learned that life rarely goes according to plan and that’s not necessarily a bad thing.
I’m a big believer in staying curious and treating people right. Outside work, you find me travelling somewhere unfamiliar, at the gym, watching a Manchester United game, cooking something or abusing coffee. I’ve travelled across Europe, Latin-America, Asia, Africa and the Middle-East, been held at gunpoint, hitchhiked across countries, climbed volcanoes and met beautiful people along the way. I also enjoy my small circle, a good night out, long dinners and doing absolutely nothing when I feel like it. There’s more to life than work, after all.
Explore beyond job titles“I take my responsibilities seriously, myself considerably less so.”
A collection of thoughts, experiences and observations from different corners of life, from professional lessons to the world beyond business.
Read my articlesI ask questions, figure things out, then I make them work. I’ve built businesses and systems, solved problems in industries I barely knew, led teams I’ve never met in person and learned things I had no business knowing how to do. I don’t need to be an expert before I get started, I only need to understand the problem, find the right tools, and learn whatever it takes to get the job done. Yes, sometimes this means figuring out a business I knew nothing about a week earlier. I strongly believe resourcefulness beats credentials when it comes to getting things done and learning fast matters more than pretending to know everything.
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How I scaled Amplifon Poland’s content production from 3 to 11 articles per month using a specialised AI agent, SEO research and content automation.